The Talent Associates Creative Company Launches in Nashville

Veteran label executive John Ettinger has announced the launch of The Talent Associates (TTA), a full-service management and creative company based in Nashville, Tenn. Key members of the team are founders of the group Emerson Drive - lead singer Brad Mates, and guitarist, songwriter and producer, Danick Dupelle. In addition to Ettinger continuing as management for Emerson Drive, The Talent Associates plans to bring a number of services to artists and companies in North America.

"We're putting together a terrific group of 'Associates,' and we plan to be very active from all angles, including production and publishing," said Ettinger, known for his successful work with Emerson Drive, Sugarland, Shania Twain, Terri Clark, Toby Keith, Bon Jovi, Love & Theft and Billy Currington. "There is plenty of confusion among artists as the music business shrinks, as radio continues to tighten and as new business and marketing options arise. We offer a one stop option for ideas and acumen, from almost every angle required."

"I'm so excited to start this company with John and continue helping artists in this business," says Mates, who formed the award-winning Emerson Drive in Alberta in the 1990's. "All the experience I've gained with major and indie labels, booking agents, producers and others will be put to good use as we dive in and work with the terrific talent in Canada."

In addition to representing Emerson Drive, TTA will work with management client Matt Gary and consulting client Momentum Label Group, which is led by noted artist Jamie O'Neal, and features flagship artist Rachele Lynae. A TTA publishing entity will begin operation immediately. Through TTA, Ettinger continues his longtime partnership with founder Chris Allums in label services company Quarterback Records.